Pros and Cons of Television Advertising

Pros And Cons Of Health Care Reform - Pros and Cons of Television Advertising

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Television advertising is most mighty form of advertising traditionally, as it is a composition of audio and video advertising messages with unlimited varieties, unlike other means of advertising like newspapers, magazines, radio stations, and websites. Based on explore reports, people spend four and half-hours watching Tv as it is most coarse freedom activity. As a result, many times television is thought about as 'king' of advertising media as it has so much impact on people. It is also thought about as 'king' of advertising costs (expensive).

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Pros And Cons Of Health Care Reform

Before a product is advertised, store explore is conducted to know the reaction of buyer on the product. Television marketing should follow many strict standards (restrictions). Television advertisements have proved to be prosperous in choice campaign of a politician as they affect the communal views. In television advertisement, attractive advertisements are very favorite (Kellogg's) and are long running (series of advertisements can be done). According to Oecd communications outlook 2001, in Us Television advertising shared 37% of total advertising revenue.

Advantages of Tv advertising:

Though television advertising may not make an instant sale like quest engine advertising, it strongly influences customers and gently persuades the target market.

· Television advertising enables the product to hit large whole of people (at regional and national level) in short span of time.
· Television helps in conveying a message (advertisement) with visuals, sound and action.
· Advertisements can also target local people with independent stations and local cable network channels.
· Different segments of people like children, house wives, young people are targeted by society straight through dissimilar channels (cartoon) at dissimilar timings (time at which many people watch Tv).
· They provide flexibility and selectivity options for customers to pick a product offered by many companies.
· Creative television advertisements can genuinely attract people and makes them to buy products. This is very advantageous for small businesses.

Disadvantages of Tv advertising:

· Costs complex in television advertising is very high as it need to be repeated for many times and so it costs more to air advertisements on television channels.
· Television advertisements are short, so they do not transport more about the product.
· Television advertisements are sometimes obscure (mess up), as they do not show relevant facts on products.
· If television advertisements are not creative then people do not show interest to see them and do not buy the products.
· Some times Tv advertisements will be in such a way that people do not believe it, so they do not buy the products.
· It is difficult to modify television advertisements unlike advertisements of print media.
· Producing a television advertisement involves hiring scriptwriters, actors, video editors, or an advertising agency. So, it is a complex procedure.

Television advertisements have both advantages and disadvantages. When rightly chosen and right presented based on the purpose helps businesses to reach their target customers flawlessly.

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